Prospectus for Upcoming Exhibiton



Front of the House / Back of the House will be a juried exhibition of brooches made by studio art jewelers from all over the world. 

The panel of jurors will consist of a group of diverse, outstanding professionals
from various creative fields.

It will be exhibited in cities and venues throughout the United States.
This exhibition is created and produced by Heidi Lowe
and co-produced by Shella Robinson.

Exhibition Prospectus:

Typically in the restaurant business, front of the house refers to the front of the restaurant: the dining area and other accessible areas a guest sees.  Back of the house refers to the back of the restaurant: the kitchen and other inaccessible areas that a guest does not see.  The terms are also used to describe employees that work in each section of the restaurant.  The front of the house staff interact directly with customers and are a liaison to the back of the house; they are the face of the establishment.  The back of the house is behind the scenes and only interacts with other staff members of the restaurant, with perhaps, the exception of the head chef.  Both are equally important and absolutely essential for operation, but the perceptions and connotations of the front of the house versus the back of the house tend to be hierarchical and a reflection of our society.

We are borrowing from this restaurant terminology, and what it embodies, to use as a springboard for artists who make jewelry to represent their creative investigations into binaries relative to their own interests, inspirations and artistic practice.  Each jury-selected artist will make a brooch manifested from this investigation for Front of the House / Back of the House.  The classic jewelry format of a brooch was chosen because it is a visual and physical binary, making it a perfect vehicle for artistic exploration.  It has a front and a back; one cannot exist or function without the other. The front of the brooch is the face; the part that the viewer interacts with directly.  The back of the brooch is typically only seen by the wearer, who intimately interacts with it by attaching it to oneself and wearing it.

The impetus for this exhibition came when Heidi Lowe was inspired by Questlove and his book, somethingtofoodabout: Exploring Creativity with Innovative Chefs.  Although the book is centered on Questlove’s honest, in-depth conversations with some of the great culinary talents in the United States, in fact it is an exploration into what inspires art and how creative investigations of chefs are parallel to those devoted to other artistic pursuits.  Heidi was moved by how analogous conversations of artists in the art jewelry field are to those written about in the book. Heidi Lowe states, "Like the chefs in Questlove’s book, I appreciate how art jewelers’ investigations, and their ever-present drive to experiment and innovate, lead to a better understanding of their subjects, materials, contemporary culture and a deepened commitment to their craft.”

Each brooch in this exhibition will illustrate an artist's interpretation of a binary that already exists in their artwork.  This may be represented physically, materially, metaphorically, conceptually, and/or through design and function.  The implied perceptions and connotations of a restaurant’s front of the house and back of the house tend to be hierarchical and reflect our society.  However, an artist’s notion of a binary in their artwork may encompass aspects of this or vastly differ.  It may include a variety of dualities and relationship dynamics, such as being opposite, symbiotic, counterpart, double-edged and more.

Our hope is that Front of the House / Back of the House will fuel a new level of creative exploration, encourage playfulness and exemplify the brilliant minds within the art jewelry field.  The ultimate goal of this exhibition, and Heidi Lowe Gallery, is to expand and diversify the audience of art jewelry.  Our intentions are to excite and engage viewers, evoke conversation, encourage reflection upon the concepts of the artwork, and ultimately, to view jewelry as an art medium.


Application Process:

Applicants are required to submit their entry on artcall.org - link found here
You must register (button in top right corner) for artcall.org.  A $45 non-refundable entry fee for Front of the House / Back of the House is required upon registration.  Please be sure to fill out your Artist Bio and Artist Statement as part of your registration profile.  This can be edited later.

Please Note: You may submit up to six "Applications." Each Application is considered one piece, with the "Application Title" being the title of an individual piece.

Submissions are due by July 25th, 2018.
Notifications will be emailed on August 30th, 2018.

Please email frontofthehouse.backofthehouse@gmail.com with any questions.


Should you be accepted to participate:

Artists selected to participate in Front of the House / Back of the House commit to creating a new brooch within the guidelines of the theme of the show and agree to meet the specified terms, requirements and deadlines of the exhibition. If an artist or brooch does not meet the standards and requirements for the exhibition for any reason deemed by Heidi Lowe and Shella Robinson, the artist will not be included in the exhibition and the brooch will be sent back to the artist.  

  • Artists will be sent a consignment agreement. Signed hard copies must be enclosed with the brooch.
     
  • Artists are responsible for all shipping and insuring costs. Work must be received by Heidi Lowe Gallery by October 15th, 2018.
     
  • Artists must submit digital versions of the following materials to frontofthehouse.backofthehouse@gmail.com by October 15th, 2018:
    • A quality image of the brooch in RAW format, labeled with artist’s name
    • A signed consignment sheet
    • An Inventory sheet with the artist’s name, contact information, title of piece, materials, dimensions, year created and retail price
    • A brief artist statement about the brooch for Front of the House / Back of the House
    • A quality picture of artist in RAW format, labeled with artist’s name
       
  • Artists must answer a series of interview questions regarding your background, inspiration and investigation, creative process and how binaries appear in your work. Answers must be returned to frontofthehouse.backofthehouse@gmail.com by October 25th, 2018 and may or may not be included in an exhibition catalogue or other exhibition materials.

Co-producers of Front of the House / Back of the House:
Heidi Lowe is the creator and producer of Front of the House / Back of the House.  She is also the owner of Heidi Lowe Gallery, an artist, jeweler, educator and business coach.

Shella Robinson is the co-producer, the owner of an art consulting/advising firm, Art Consultants Group, a jeweler and educator.

Inspiration for the exhibition:
The amazing, talented, inspirational contemporary art jewelers and creative minds of the world

Somethingtofoodabout: Exploring Creativity with Innovative Chefs, written by the mastermind, Ahmir Khalib, known professionally as Questlove.  Amongst his many creative endeavors, he is a percussionist for The Roots, world renowned DJ, producer, New York Times-bestselling author and professor at NYU.  He is usually wearing a heart brooch made of Legos.